The Top 7 Features of E-Commerce Apps in 2024

Mobile shopping is rapidly gaining the lead in the fast growing e-commerce industry. Mobile commerce applications are expected to account for 73% of worldwide e-commerce sales by 2025, with a total value of $7 trillion.

Furthermore, E-commerce applications need to be more than just simple tools if they want to stand out. Modern features help e-commerce companies succeed by defining a customized and easy-to-use buying experience. In 2024, these seven features are essential for e-commerce apps.

1. Wishlist with AI Suggestions

Users can organize and store goods with wishlists. By 2024, wishlist functionality will have advanced to include AI-powered suggestions that customize choices according on user tastes and browsing patterns. A visible “Add to Wishlist” button and simple navigation are two important list design elements.

• templates with category filters for customization.
• Sharing and hauling features make it simple to obtain products.

Also, customers classify things by permitting several lists, as is the case with fashion stores such as G3+ Fashion. By reminding consumers of their interests, “back in stock” notifications provide value.

2. Customized Push Notifications

To communicate with people in real-time, push notifications are important. Augmented reality (AR), which lets users see things in real life, is revolutionizing online buying. Moreover, Push notifications reach consumers at any time, in contrast to in-app alerts, which show only when they are actively using the app. By being timely and relevant, effective push notifications increase click-through rates and encourage conversions.

To ensure that alerts are effective:

• Make use of templates that complement your brand.
• Incorporate unambiguous calls to action.
• To improve engagement, hit the ideal timing and content mix.

Leading e-commerce platforms target consumers according to their behavior and interests, combining push notifications on mobile devices and the web for maximum reach.

3. Real-Time Delivery Status Tracking

Delivery tracking, which gives real-time information on order status, is essential for customer happiness. Moreover, users value independence and openness in order tracking, from processing and warehouse management to last-mile delivery.

For order tracking to be effective, it should:

• Make use of third-party tracking tools or DHL APIs.
• Provide an intuitive user interface with gradual changes.

By making order status easily accessible, this feature improves the whole purchasing experience and lessens the need for customer service.

4. Seamless Payment Options

To lower cart abandonment, e-commerce apps need to make payments easier. Also, Providing a variety of payment methods, such as digital wallets, credit cards, and buy-now-pay-later services, guarantees convenience for all customers.

So, Multiple currency alternatives and secure payment methods are also important. Also, a more smooth checkout process reduces friction during the payment method-saving process.

5. Augmented Reality (AR) for Enhanced Product Viewing

Augmented reality (AR), which lets customers see goods in real life, is revolutionizing online buying. For example, an augmented reality product lets users view how clothes seem when worn or how furniture fits in their space. Also, This feature is a useful tool for e-commerce apps since it increases client confidence and lowers returns.

6. Multi-Language and Multi-Currency Support

To reach a large audience, global e-commerce apps must support several languages and currencies. Certainly! Here’s a revised sentence with a transitional word: “Furthermore, multi-language support enables consumers to shop in their local language, while multi-currency support reduces exchange rate concerns.” Together, these features provide for a more inclusive buying experience, expanding the app’s reach.

7. Advanced Search and Smart Filters

Advanced search tools and smart filters simplify product discovery, making the shopping experience more efficient and pleasurable. Voice search, picture search, and dynamic filters let consumers rapidly locate what they’re looking for. AI-powered filters provide consumers with appropriate product suggestions based on their interests, making it easier to use.

Conclusion

Incorporating these top features AI-driven wish lists, customized push alerts, real-time delivery monitoring, different payment choices, AR tools, multi-language and multi-currency compatibility, and enhanced search will result in a contemporary, entertaining, and competitive e-commerce app in 2024. As the need for mobile shopping grows, e-commerce companies must collaborate with an experienced E-commerce App Development Company to design Android and iOS apps that stand out in today’s digital market.

Adding these features helps your app boost client retention, engagement, and happiness, which are critical for success in the ever-changing world of mobile commerce. Accept these developments to keep your e-commerce app ahead of the competition.